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| India
Brand Equity Fund |
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| OBJECTIVES OF THE TRUST |
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To promote Indian Brands in Overseas
Markets with the primary objective of brand promotion
and not export promotion.
To make the "Made in India" label
a symbol of quality, competitive price, reliability
and service to the customer;
To project India as a reliable supplier
of quality goods and services;
To facilitate dissemination of knowledge
of our products and services, obtain feedback on our
products and services; and sensitise the stakeholders
on improvements needed in them;
To guide industry associations, commercial
and public sector organisations concerned in identifying
and pursuing strategies and measures for promoting
India's image;
To encourage interaction among intellectuals,
Industry, trade (both domestic and foreign) and Government
in promoting India's brand image;
To promote programme for the creation
of countrywide awareness of the global imperative
for quality and high business ethics; and
To provide a forum in which a vision
of India as a reliable global player is conceived,
developed and disseminated.
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| Eligible Activities |
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To finance the activities linked
to the objective of brand promotion as distinct from
export promotion.
Undertake international promotions
to project India as a whole as well as specific production
sectors viz., Industry, agriculture, services etc.
Support sectoral promotions: e.g.,
within industry, specific industries like engineering,
textiles, electronics, pharmaceuticals, softwares
etc.
Support product group promotion within
each sector: e.g., within engineering products, segments
like cycles, automobiles etc.
Support particular brands which have
achieved worldclass quality and performance standards.
Support domestic awareness generation
programme directed at quality and high business ethics.
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NO ASSISTANCE WILL BE PROVIDED EXCEPT
FOR PROJECTS FOR GENERIC PRODUCTS & INDUSTRIES/COUNTRY
PROMOTION
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Exp:Financial Assistance will be available
for activities to promote generic products, e.g., tea,
basmati rice, textiles, software etc. in addition to
activities aimed at promoting India as a reliable supplier
of quality products at a competitive price.Financial
Assistance will also be available for promoting India
as a source for worldclass quality and superior technology
in areas like Space, Telecommunications & Technology
so as to boost & enhance India's image.
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Project Status
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